The $9bn Cowboys excel at two things: making money and losing in the playoffs

Dallas Cowboys postseason games are always must-sees, generally for the wrong reasons. The Cowboys' 21st-century legacy is postseason failure after their 1990s domination. After winning the NFC's second seed, the Cowboys should have easily defeated a visiting Green Bay Packers club that many thought were just thrilled to be there.

However, the Cowboys haven't reached the NFC Championship Game since 1995. Their fans now expect disgrace no matter how favorable the chances are. Even pessimistic supporters didn't expect Dallas to enable the Packers to score 27 unanswered points in the first half on Sunday, their worst playoff deficit since 1969. Dallas used a defensive penalty to score a touchdown before halftime to make it 27-7.

MVP contender Aaron Jones scored his third running touchdown early in the third quarter to break the momentum. That destroyed Dallas's comeback chances, but a few Dallas scores in garbage time made the game appear less like an epic beatdown at 48-32. By the third quarter on Sunday, the Packers had surpassed the Cowboys' postseason record of 38 points allowed.

Green Bay's second-half defense was poor, but it was still a good road win. Like Brett Favre, Aaron Rodgers was replaced by understudy Jordan Love. Love tossed three touchdowns in an offensive clinic. The Packers' reconstruction is ahead of plan, regardless of next week's game against the top-seeded 49ers.

Coach Mike McCarthy had the most to lose on Sunday, in more ways than one. He likely wanted retribution on the Packers, who dismissed him in 2018. The Cowboys' first-round exit may have been their worst. McCarthy may have lost another job to the Packers due to the Cowboys' 28-year Super Bowl drought. (He was employed on Sunday night, but that may have changed by Monday morning. Jones claimed he had “nothing set” on meeting McCarthy after the game.

In the event that he leaves, Cowboys owner Jerry Jones may be interested in Bill Belichick, who must become the NFL's winningest head coach after “mutually parting ways” with the Patriots. Belichick won a record six Super Bowls in New England and two as the Giants' defensive coordinator, making it an intriguing idea.

Still, Jones may commit the cardinal sports sin of employing big-name athletes based on previous achievement while disregarding deterioration. Belichick has failed to win in his final four seasons in New England, losing to the Buffalo Bills in the playoffs after Tom Brady left for the Tampa Bay Buccaneers.

Even if Belichick is more successful with a better squad, Jones and Belichick, two men used to having full control over his teams, would have character conflicts that would make this a combustible scenario. It will be volatile regardless of the head coach. Given the team's high expectations, Jones's insistence on becoming his own general manager, and his underachieving record, the Cowboys job may not be as appealing.

Overall, Dallas's head coach and starting quarterback haven't mattered in the 21st century. Even if they're the most valued team, the Cowboys' postseason struggles are predictable like a sitcom punchline. Jones has made a lot of money. Despite having unlimited resources, Jones fails to build a successful squad. Same as always.

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